Building and scaling audience segmentation for data-driven marketing at scale: Designing and industrializing audience signals and segmentation capabilities within customer data platforms to power data-driven marketing campaigns reaching millions of customers, enabling more precise targeting and measurable campaign performance. Sia maintains offices and coworking arrangements across multiple U.S. markets, including New York City, Charlotte, Greater Seattle, San Francisco Greater Bay Area, Los Angeles, Houston, Atlanta, Baltimore, Chicago, Washington D.C. Work Authorization.