The Workwear Outfitters family includes trusted brands such as Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Liberty®, Work Authority®, Workrite® Fire Service, Chef Designs®, Horace Small®, Criticore®, and OOBE®. This includes identification of new customers and end-user targets, conducting needs analysis, development of appropriate value proposition and effective qualification and communication of the customer potential.