Manages the tracking and recruitment of potential student groups with the use of a client relationship management (CRM) tool; uses the CRM tool to assess the effectiveness of various recruitment efforts and makes appropriate adjustments based on intake and conversion numbers; increases penetration and conversion rates of assigned schools, events, territories, and populations. Participates in recruiting efforts (both on- and off-campus) including, but not limited to, open houses, tours and information sessions, college fairs, high school visits, information events, and community activities; promotes the benefits of the College to increase the number of student inquiries and help move students through the enrollment process.