Ensures business needs are being met by evaluating the ongoing effectiveness of current plans, programs, and initiatives; consulting with business partners, managers, co-workers, or other key stakeholders; soliciting, evaluating, and applying suggestions for improving efficiency and cost effectiveness; and participating in and supporting community outreach events. Identifies and escalates opportunities for resolution (for example, driver engagement gaps, incentive needs, driver search and surge opportunities, driver zones issues, driver app technology not working as intended, fraudulent driver actions).