Monitor competitive landscape and market dynamics by tracking emerging competitor actions, broker sentiment, product positioning, pricing, commission strategies, and enrollment tactics, and proactively providing actionable market feedback and insights to inform strategy, product, and go‑to‑market decisions. Responsibilities include representing the organization at broker events, community meetings, seminars, and industry activities, as well as building strong partnerships with brokers and community influencers, including SHIP counselors, to strengthen relationships and promote product awareness.