Develop, lead and execute global PR initiatives for Apple's products, working collaboratively with global teams Create thoughtful, compelling narratives around products and innovation that help cut through the noise Identify gaps and opportunities to drive Apple's product narrative forward with compelling PR strategies Cultivate strong relationships with media and creators across technology, business and consumer landscapes Provide strategic counsel to product leaders and key stakeholders across global teams to bring product launches to life Monitor and analyze developments in the news, identifying and managing issues in a dynamic environment and continuous news cycle10+ years experience in public relations, either at a PR agency or within a corporate setting Experience with and passion for technology or related PR spaces BS/BA or equivalent experienceA positive team-player attitude and passionate about consumer technology Proactive, organized, and meticulous project manager with a passion for executing excellent, efficient, and detail-oriented work. Sets clear deadlines that drive success Go-getter and natural self-starter who learns quickly and strives to excel to ensure their team's success Creative strategist who can effectively turn their ideas into reality Effective collaborator who will work cross functionally across teams and geographies while demonstrating integrity at all times Ability to handle multiple projects and issues, and thrive in a dynamic, ever-changing environment Excited to tackle challenges that require excellent problem-solving and the ability to navigate through ambiguity Excellent writing and editing skills, verbal communications skills, and detailed project management skills Strong interpersonal skills, experience in building consensus and driving collaboration by building positive relationships and using data Expertise working across product marketing, engineering, and other internal stakeholders, with the ability to dive deep into technological details Ability to quickly analyze media coverage and sentiment, see around corners and apply insights to the team's work.