This role combines exceptional writing and storytelling skills with a strong understanding of digital content strategy, customer behavior, search, accessibility, user experience, and conversion, translating complex scientific, technical, and product information into clear, engaging, accessible, and customer-focused content across websites, product detail pages, landing pages, email, campaigns, search, and educational content. Develop SEO- and AEO-informed content strategies that improve discoverability across traditional search engines and emerging AI-driven answer experiences, leading the development and optimization of product descriptions, enhanced product content, landing pages, and other search- and conversion-focused experiences.