This role will be responsible for the hands-on-keyboard management of retail media campaigns, including campaign setup, optimization, reporting, and budget management, while also providing strategic oversight to ensure media investments support brand growth, sales objectives, and omnichannel marketing initiatives. The Lead Specialist, Retail Media will be responsible for leading the execution and optimization of retail media programs across Walmart Connect and Target (Roundel) for our portfolio of leading consumer health brands, including Culturelle, AZO, and Estroven.