Jacksonville, FL2 days ago
Lead all brand-level activities and strategic initiatives, including but not limited to: strategic brand planning, brand ideation, financial analysis, market research, packaging initiatives, consumer research, KPI development, advertising and one-to-one planning, and retail/shopper marketing. 5-7 years of brand marketing experience with a strong understanding of general branding concepts, including strategy, value proposition and positioning, consumer insights/market research, pricing and marketing communications and tactics.