Monitor competition, cultural trends and growth best practices to ensure all customer journeys and conversion tactics are highly competitive.8+ years of product growth, conversion rate optimization, or related subscription growth experience 4+ years of DTC subscription growth experience, specifically focused on funnel optimization and user journeys Deep expertise in A/B testing methodologies, experiment design, and conversion analytics Ability to juggle many stakeholders, initiatives and deadlines simultaneously Experience planning and driving projects with cross-functional teams (Product, Design, DS&A, etc.)Strong command of product analytics and user behavior tracking tools Experience in interacting with and influencing all levels of management Ability to work independently and embrace change and ambiguity Detail-oriented and resourceful, with a proactive approach to solving problems and anticipating executive needs Able to build strategic, long-term relationships at all levels Brings energy, creativity, and passion for fostering team culture, inclusion, and belonging Comfortable flexing between strategic journey mapping and day-to-day operational execution A love for all things technology, television and/or film. The ideal candidate can balance big-picture user journey mapping with hands-on funnel analysis, brings experience scaling DTC subscription businesses and understands how to leverage data and customer insights to turn both net-new prospects and returning winbacks into loyal subscribers.