Reporting to the VP of Marketing & Sales with a dotted-line reporting relationship to corporate leadership, this role owns media planning, investment, and measurement across digital and traditional channels, and leads a team responsible for delivering marketing programs from strategy through execution - including content, promotional partnerships, and creative production that support the paid media plan. This individual serves as the park's media and marketing execution expert, partnering closely with Marketing, Finance, Revenue Management, Consumer Insights, Sales and Executive Leadership to ensure marketing investments align with business priorities and deliver measurable results.