Value Proposition, Evidence & Payer Marketing: Define and deliver differentiated payer value propositions supported by robust clinical, economic, and real-world evidence strategies; lead payer marketing, payer market-shaping, and the development & deployment of HEOR resources to drive education and access; and implement rigorous measurement for impact and continuous improvement. Pricing, Contracting, & Gross-to-Net Strategy: Establish and execute pricing and contracting strategies, including gross-to-net optimization, to balance access and value realization while ensuring compliance with all government pricing and reporting requirements; Support the Head of Commercial in the design and implementation of pricing and contracting governance frameworks to ensure executive alignment, disciplined decision-making, and compliant execution.