Define how AI enabled capabilities and customer facing AI channels should influence architecture, including conversational interfaces, orchestration patterns, integration approaches, governance guardrails, and reusable AI services, while bringing best practices from consumer facing industries such as retail, hospitality, restaurant, and CPG to elevate personalization, usability, speed, and digital experience quality. You bring strong architectural discipline and experience designing high quality consumer digital experiences in industries such as insurance, retail, hospitality, restaurant, or CPG, along with a clear understanding of how AI enabled channels, conversational experiences, personalization, and automation are reshaping journeys, channels, data, and integration patterns.