Functioning as both a master copywriter and an expert prompt engineer, this role builds custom AI prompt libraries, generates copy for multi-channel campaigns (paid search, paid social, landing pages, email, direct mail, and local franchise assets), and continually tests message variations to maximize lead generation and conversion rates. Multi-Brand Copywriting & Conversion Optimization: Write persuasive, conversion-focused copy across a diverse portfolio of home services brands, tailored for paid ads (Google, Meta), landing pages, email marketing, direct mail, social media, and local franchise toolkits.