As an individual contributor at the Principal level, you will act as the senior technical and strategic voice for data- and AI-driven communications, partnering closely with Product, Engineering, Data Science, Marketing, Analytics, Legal, and Privacy teams to shape outcomes across the broader CRM and Communications portfolio. This role sits at the intersection of CRM, marketing technology, and applied AI owning how we turn customer data into better-targeted, better-timed, and better-performing communications across email, push, SMS, in-product, transactional, and emerging channels.