Identify opportunities to expand NEXT GEN·TEAM's partnership footprint into adjacent consumer spaces, including alumni networks, social sports leagues, and lifestyle communities across sports, music, and entertainment, to deepen access to next gen audiences beyond the campus. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale.