CRM Designer BC Forward AsymblCRM DesignerNew York, New York$45 / hourTemporaryContractorFull timeThe Consumer Marketing Creative team at Condé Nast develops multi-channel creative marketing assets across brands including Vogue, Vanity Fair, GQ, Allure, Bon Appétit, Epicurious, The New Yorker, WIRED, Architectural Digest, and Condé Nast Traveler. Hands-on responsive email design and coding with strong command of email HTML/CSS and cross-client nuances across Outlook, Gmail, and Apple Mail; ESP experience preferred.
Content Strategist (2-Month Contract and Fulltime) ComriseContent Strategist (2-Month Contract and Fulltime)New York, NY$45–$48 / hourFull timeA demonstrated ability to work independently, manage complex projects with minimal oversight, and seamlessly shift between big-picture strategic planning and detail-oriented content development. Craft high-impact content, including messaging frameworks, headlines, body copy, microcopy, and calls to action that drives engagement and supports user needs.
Developer - Full Stack United Nations Federal Credit UnionDeveloper - Full StackNew York, NY$105,468 / yearThis role builds and supports internal and external digital platforms—including public websites, intranet, extranet, and digital banking applications—using Optimizely CMS/Commerce (DXP) and Microsoft technologies such as C#, NET Core, ASP.NET MVC, Web API, WCF, Razor, and ADO.NET, along with modern front-end frameworks including JavaScript, ReactJS, jQuery, Bootstrap, HTML, and CSS. Collaborate with cross-functional teams across Marketing and IT— including Project Management, Business Analysts, QA, DevOps, Infrastructure, Security, and Database Administration—as well as onsite and offshore resources to ensure successful solution delivery, alignment with business objectives, and ongoing operational support.
CRM Designer BC Forward AsymblCRM DesignerNew York, NYContractorThe Consumer Marketing Creative team at Condé Nast develops multi-channel creative marketing assets across brands including Vogue, Vanity Fair, GQ, Allure, Bon Appétit, Epicurious, The New Yorker, WIRED, Architectural Digest, and Condé Nast Traveler. Hands-on responsive email design and coding with strong command of email HTML/CSS and cross-client nuances across Outlook, Gmail, and Apple Mail; ESP experience preferred.
User Experience Designer - User Experience Designer IV StratAcuity Staffing Partners IncUser Experience Designer - User Experience Designer IVNew York, NY$70–$78 / hourIn terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Our teams work helps our design and product partners situate emerging technologies within a deep understanding of enduring and emerging human needs, cultural trends, and broader systems (e.g., STEEP analysis).
New["User Experience Designer","User Experience Designer"] Direct Staffing["User Experience Designer","User Experience Designer"]WakefieldUser Experience Designer. Information Technology.
Senior Project Manager (Custom Software & Healthcare) JobotSenior Project Manager (Custom Software & Healthcare)New York, NY$120,000–$200,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. Rather than supporting a single product, you'll partner with innovative healthcare organizations to design and deliver technology that improves patient experiences, provider workflows, and healthcare outcomes.
NewProduct Strategist - Innovation Northwestern MutualProduct Strategist - InnovationNew York, NY$136,800–$205,200 / yearAnalytical Thinking - Organizes and compares various aspects of a situation to comprehend and identify key or underlying complex issues through the use of quantitative data and analysis; leverages strong business acumen, problem solving, and interpersonal skills to think critically about situations from multiple perspectives and consistently seeks ways to improve processes. Knowledge Preferred: formal business analyst, engineering or testing experience, knowledge of the financial services industry, comfortable working in ambiguity, pressure-testing assumptions, and validating the right solution before committing to build.
PEOPLESOFT INTEGRATOR / ANALYST (HCM) NeotecraPEOPLESOFT INTEGRATOR / ANALYST (HCM)Bowling Green, NYFull timeThis consultant will be responsible for implementing new PeopleSoft modules, functionality, or enhancements and supporting existing modules currently in production. Participate in testing of new functionalities, including end-to-end testing and system integration testing.
Sr. UX Designer/ User Experience Designer EnnuvizSr. UX Designer/ User Experience DesignerIselin, New JerseyThe ideal candidate will collaborate closely with designers and product managers to transform innovative designs into responsive and interactive web applications. Convert Figma designs into high-quality, responsive web applications using HTML, CSS, Angular and JavaScript.
User Experience Designer StratAcuity Staffing Partners IncUser Experience DesignerJersey City, NJ$72–$77 / hourIn terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. This role will help internal technology teams and business partners better understand user needs, validate assumptions, and inform product and process decisions that drive business impact.
NewUser Experience Designer III StratAcuity Staffing Partners IncUser Experience Designer IIINew York, NY$75–$106 / hourIn terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. This role combines user-centered design, research, and cross-functional leadership to help upgrade and improve enterprise applications, with a strong focus on dashboard efficiency, usability, and platform consistency.
New["Sr. Product Designer - Ad Experience","Sr. Product Designer - Ad Experience"] Warner Bros.["Sr. Product Designer - Ad Experience","Sr. Product Designer - Ad Experience"]New York$107,089–$198,879 / yearStrength in best practices of user experience design, including usability principles, user research methodology, testing techniques (A/B, Multi-Variant), design theory, and interaction design. You'll designnew digital advertisement experiences across CNN to support a premium news product, reconciling ad revenue considerations, site performance, user subscriptions, and user engagement.
New["Senior Manager, User Interface/User Experience","Senior Manager, User Interface/User Experience"] Salesforce.com["Senior Manager, User Interface/User Experience","Senior Manager, User Interface/User Experience"]New York$172,500–$260,100 / yearYou bring a background in Design, Human-Computer Interaction, Front-End Development, or equivalent practical experience - we highly value diverse backgrounds, including extracurricular leadership, military experience, and volunteer roles. Lead and grow a high-impact UX team building AI-powered, cross-platform automation experiences, with a focus on Flow Builder and the broader Automation Services platform.
New["Principal Product Designer, Partner Experience","Principal Product Designer, Partner Experience"] BetterUp["Principal Product Designer, Partner Experience","Principal Product Designer, Partner Experience"]New York$250,000–$320,000 / yearBetterUp is looking for a Principal Product Designer (P6) to own the design vision for Partner Experience—the B2B layer through which enterprise HR leaders, program administrators, and organizational decision-makers interact with BetterUp. As a Principal Product Designer, You'll: Shape company-wide AI strategy in partnership with executive leadership, ensuring design's voice is central to how BetterUp's AI capabilities are built and experienced.
Software Engineer Finch LegalSoftware EngineerNew York, NY$180,000–$280,000 / yearFull timeRequires a Bachelor's degree or foreign equivalent in Computer Science or related field, and at least two years of experience as a Software Engineer or related occupation. Please send C.V. to Ben Weems admin@finchlegal.com.
Senior Manager, User Interface/User Experience Salesforce IncSenior Manager, User Interface/User ExperienceNew York, NY$172,500–$260,100 / yearYou bring a background in Design, Human-Computer Interaction, Front-End Development, or equivalent practical experience - we highly value diverse backgrounds, including extracurricular leadership, military experience, and volunteer roles. Lead and grow a high-impact UX team building AI-powered, cross-platform automation experiences, with a focus on Flow Builder and the broader Automation Services platform.
Senior Manager, User Interface/User Experience Salesforce.com, Inc.Senior Manager, User Interface/User ExperienceNew York, NY$172,500–$260,100 / yearYou bring a background in Design, Human-Computer Interaction, Front-End Development, or equivalent practical experience - we highly value diverse backgrounds, including extracurricular leadership, military experience, and volunteer roles. Lead and grow a high-impact UX team building AI-powered, cross-platform automation experiences, with a focus on Flow Builder and the broader Automation Services platform.
Front end developer – React.js Element 6solutionFront end developer – React.jsNew York, NY$55–$58 / hourContractorThe ideal candidate will have strong hands-on experience in React.js and modern front-end development practices, with expertise in Redux, React Hooks, Next.js, Bootstrap, CSS, and along with. Collaborate with UI/UX designers, QA engineers, product owners, and cross-functional teams to deliver high-quality software solutions.
Senior Experience Designer, Internal Experiences Justworks, Inc.Senior Experience Designer, Internal ExperiencesNew York, NY$166,000–$214,000 / yearA portfolio of case studies demonstrating experience leading complex product design efforts, including clear problem framing, collaboration processes, final solutions, and measurable outcomes. Ability to visually model complex information structures and use these models to communicate complex ideas, reveal insights, and align non-design audiences to a problem/solution space.
Senior Experience Designer, Internal Experiences JustworksSenior Experience Designer, Internal ExperiencesNew York, NY$166,000–$214,000 / yearA portfolio of case studies demonstrating experience leading complex product design efforts, including clear problem framing, collaboration processes, final solutions, and measurable outcomes. Ability to visually model complex information structures and use these models to communicate complex ideas, reveal insights, and align non-design audiences to a problem/solution space.
New["Product Designer w/ Visual UI @ high-growth tech company helping SMBs","Product Designer w/ Visual UI @ high-growth tech company helping SMBs"] Weaver Levi LLC["Product Designer w/ Visual UI @ high-growth tech company helping SMBs","Product Designer w/ Visual UI @ high-growth tech company helping SMBs"]New York$127,000–$160,000 / yearYou'll work on complex, content-heavy, highly regulated workflows, as well as visually arresting sales pages with growth / acquisition flows, and translate them into experiences that feel clear, simple, and trustworthy. World-class health insurance, flexible PTO, a dog-friendly office, 16-week parental leave, full or partial coverage for Citibike, Talkspace, and fitness memberships, ERG groups, continued learning resources, wellness room, and more.
New["Senior Interaction Designer - UX Team","Senior Interaction Designer - UX Team"] Bloomberg["Senior Interaction Designer - UX Team","Senior Interaction Designer - UX Team"]New York$160,000–$210,000 / yearExperience with designing complex user workflows, decision-support systems, or enterprise software, and designing framework-level patterns, the information architecture, and/or large dataset visualizations. As a member of the team you will closely partner with end users and subject matter experts and take ownership of a domain to envision and craft conceptual solutions, interaction design, and the overall user experience of our products.
New["Staff Product Designer, Growth - International","Staff Product Designer, Growth - International"] Warner Bros.["Staff Product Designer, Growth - International","Staff Product Designer, Growth - International"]New York$119,000–$221,000 / yearThe Staff Product Designer is an experienced creative professional who collaborates with product managers, engineers, designers, researchers, editors, and data scientists to grow CNN Digital product experiences. As a Staff Product Designer, you are a member of the world-class CNN Digital Product Design Team, which is responsible for creating industry-leading user experiences engaged by millions across the globe.
Sr. Product Designer - Ad Experience Warner Bros. Discovery IncSr. Product Designer - Ad ExperienceNew York, NY$107,089–$198,879 / yearStrength in best practices of user experience design, including usability principles, user research methodology, testing techniques (A/B, Multi-Variant), design theory, and interaction design. They'll partner closely with product managers, engineers, designers, researchers, and data scientists to build the future of CNN's digital products.
New["Staff Product Designer, Growth - International","Staff Product Designer, Growth - International"] Warner Bros. Discovery["Staff Product Designer, Growth - International","Staff Product Designer, Growth - International"]New York$119,000–$221,000 / yearThe Staff Product Designer is an experienced creative professional who collaborates with product managers, engineers, designers, researchers, editors, and data scientists to grow CNN Digital product experiences. From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.
New["Vice President, Product Designer","Vice President, Product Designer"] BNY["Vice President, Product Designer","Vice President, Product Designer"]New York$68,000–$203,000 / yearIn this role, you'll make an impact in the following ways: We are seeking a Senior Product Designer with experience working with, defining, and designing complex systems to bring creativity, strategic insight, and user-centered thinking to our team. Journey Mapping – Map and analyze end-to-end user journeys across customers, operations, servicing teams and systems to identify pain points, key moments, and opportunities for improvement.
New["Visual Product Designer","Visual Product Designer"] Rockstar Games["Visual Product Designer","Visual Product Designer"]New York$95,000–$130,000 / yearThe ideal candidate is a multi-disciplinary designer with strong visual design and UX skills and a deep understanding of the advantages and limitations of digital media to create experiences that are cutting-edge, aesthetically stunning, user-friendly, and highly functional. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
New["Staff Product Designer, New Business","Staff Product Designer, New Business"] Warner Bros.["Staff Product Designer, New Business","Staff Product Designer, New Business"]New York$116,480–$216,320 / yearWork autonomously to craft a range of design artifacts, assessing and flexing deliverables to match project needs, from IA maps to sketches to high-fidelity visual prototypes to drive strategic decisions with partners. The ideal candidate is an experienced designer who is comfortable navigating through ambiguity and has deep expertise in designing user-centered experiences across a variety of platforms and channels.
New["Product Designer, Acrobat Mobile Growth","Product Designer, Acrobat Mobile Growth"] Adobe["Product Designer, Acrobat Mobile Growth","Product Designer, Acrobat Mobile Growth"]New York$139,400–$201,950 / yearAdobe's industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our full-stack team includes design researchers, design engineers, experience designers, brand designers, content strategists, and program managers dedicated to delivering exceptional experiences for Adobe users.
New["Lead Digital Designer","Lead Digital Designer"] The Guardian["Lead Digital Designer","Lead Digital Designer"]New York$125,000–$135,000 / yearYou will be equally comfortable directing a designer on a major enterprise package, developing the visual system for a breaking news explainer, designing a deeply reported interactive feature, or creating reusable templates and workflows that help the newsroom move faster without sacrificing craft. This role requires strong editorial judgment, refined visual taste, a deep understanding of digital storytelling and the ability to translate complex journalism into clear, accessible and visually compelling experiences.
Content Experience Designer - Web, Mobile App And CRM Volvo Car CorporationContent Experience Designer - Web, Mobile App And CRMMahwah, NJ$82,947–$154,044 / yearThe Content Experience Designer is responsible for creating and optimizing end-to-end customer experiences across Volvo Cars' digital ecosystem, including web, mobile app, and CRM platforms. This role combines content strategy and execution, UX/UI design, and data-driven optimization to deliver intuitive, personalized, and high-performing digital experiences that align with business goals.
New["Digital Product Designer","Digital Product Designer"] Away["Digital Product Designer","Digital Product Designer"]New York$115,000–$120,000 / yearYou have past experience designing for a consumer brand or retail business, and are well-versed in designing conversion-focused, customer journey-driven experiences; Shopify, GePages, and/or CMS tools experience is strongly preferred. You'll support the building and updating of digital experiences, collaborating with engineering and product to utilize Shopify, GemPages, or similar ecommerce/CMS tools to ensure design intent matches implementation.
New["UX Designer - Novartis","UX Designer - Novartis"] Saviance["UX Designer - Novartis","UX Designer - Novartis"]East HanoverUnderstanding of Enterprise Design Systems or Atomic Design Systems Experience developing UX wireframes, interactive prototypes and mock-ups for both web and mobile Possess a solid understanding and demonstration of user-centered goal-directed design principles Possess a good understanding of what types of experiences are made possible by current digital technologies Proven ability to develop simple and elegant design approaches to complex design problems Experience in designing for the web, preferably for Enterprise products. Bachelor's degree in design, human-computer interaction (HCI), or equivalent professional experience, Current on latest UI trends, techniques, and technologies.
Lead Product Designer, Provider Experience A Place for Mom IncLead Product Designer, Provider ExperienceNYRemote$165,000–$185,000 / yearOwn end-to-end product design for Provider workstreams, from discovery and journey mapping through prototypes and production-ready design, including provider-facing products, partner workflows, lead quality, conversion acceleration, account growth, and operational capabilities that help providers serve families more effectively. You will partner with Product, Engineering, Research, Marketing, Operations, Sales, and business leaders to shape workflows that help providers grow, manage their APFM partnership more effectively, and support families moving through high-stakes care decisions with confidence.
Principal Experience Designer Montefiore Medical CenterPrincipal Experience DesignerElmsford, NY$176,000–$220,000 / yearThis individual contributor leads the end-to-end design of complex experience domains, applying mastery in product design across native, web, voice, and conversational channels, as well as a broad range of user research methods. Qualifications: Minimum 6 years of experience designing products and services across digital platforms (including web, mobile apps, voice interfaces, virtual assistants, and native platforms.).
Associate User Experience Director - Visa Freelance AKQA IncAssociate User Experience Director - Visa FreelanceNew York, NY$4,000–$5,000 / weekWe unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. User Experience leaders at AKQA apply artistry and craftsmanship to strategic insights, designing articulate, beautiful and impactful customer experiences across a wide variety of channels and devices.
Content Experience Designer - Web, Mobile App and CRM Volvo Car ABContent Experience Designer - Web, Mobile App and CRMMahwah, NJ$82,947–$154,044 / yearThe Content Experience Designer is responsible for creating and optimizing end-to-end customer experiences across Volvo Cars' digital ecosystem, including web, mobile app, and CRM platforms. This role combines content strategy and execution, UX/UI design, and data-driven optimization to deliver intuitive, personalized, and high-performing digital experiences that align with business goals.
New["Staff Product Designer, New Business","Staff Product Designer, New Business"] Warner Bros. Discovery["Staff Product Designer, New Business","Staff Product Designer, New Business"]New York$116,480–$216,320 / yearThe ideal candidate is an experienced designer who is comfortable navigating through ambiguity and has deep expertise in designing user-centered experiences across a variety of platforms and channels. • Collaborate closely with cross-functional experts in editorial, product, engineering, research, and growth, synthesizing multiple threads and business goals into a best-in-class product experience while exemplifying a customer-focused mentality.
NewUser Interface Experience Associate Director The Depository Trust & Clearing CorpUser Interface Experience Associate DirectorJersey City, NJThe ideal candidate will have deep expertise in design thinking, with a strong focus on emotional intelligence, problem definition, and ideation phases, and a proven track record of delivering innovative solutions in financial services. We champion design thinking, modern UI frameworks, and human-centered design to deliver intuitive, accessible, and ground-breaking digital experiences for DTCC's global financial services ecosystem.
New["Product Designer","Product Designer"] AQUENT["Product Designer","Product Designer"]East Hanover$125,000–$150,000 / yearAs an Aquent Studio team member, you'll have the opportunity to engage with the largest and most influential companies in the world, solving design challenges and extending their brands across tactic types and platforms, including digital design, UI/UX, video, motion, content, print design, web development, and more. You will possess deep expertise in crafting exceptional, highly targeted digital product solutions across diverse technology platforms, addressing the unique complexities within specialized fields such as Cardiovascular, Immunology, Neuroscience, and Oncology.
Senior User Experience Researcher II OneStream Software LLCSenior User Experience Researcher IINYRemote$173,000–$225,000 / yearMentor and guide our associate researcher and our designers in best practices for user research and usability testing, teaching them new methods and giving feedback on their research work. While performing the duties of this job, the employee is regularly required to hear and speak effectively, reach with hands and arms, make repetitive movement of hands and fingers such as typing and/or writing.
Lead Product Designer - Platform & Experience FutureFit AILead Product Designer - Platform & ExperienceNY$125,000–$160,000 / yearThat thesis only holds if the product feels like one coherent, trustworthy system to four very different audiences using it for very different reasons: a job seeker navigating a career change, a career counsellor managing a caseload, an employer posting roles and searching for candidates, and a state agency or intermediary administrator overseeing the whole program. Feature design for our biggest bets: Lead end-to-end design of new product areas, major launches, and complex reworks (e.g., AI Coach, talent onboarding and registration redesigns, staff-assist tooling), partnering with Product and TPMs from problem definition through ship and iteration.
Senior AI Experience Designer Computer Aid IncSenior AI Experience DesignerNY$140,000–$175,000 / yearWe are looking for a Senior AI Experience Designer to design and deliver human-centered AI interaction experiences including prompts workflows, feedback loops, and AI-enabled tools. If you have experience designing and delivering human-centered AI interaction experiences including prompts workflows, feedback loops, and AI-enabled tools and are looking for your next career move, apply now.
New["Principal UX/UI Product Designer","Principal UX/UI Product Designer"] Cloud Software Group, LLC["Principal UX/UI Product Designer","Principal UX/UI Product Designer"]New York$203,654–$305,480 / yearCollaborating closely with talented designers, product managers, and engineers across the globe, you'lllead major initiatives to create intuitive and innovative solutions that empower our users. Background : Bachelor's degree with 12 years experience including a strong portfolio showcasing extensive product design experience; a Master's degree with 8 years experience, or a PhD with 5 years experience also considered.
New["Lead Product Designer, Core","Lead Product Designer, Core"] Bubble PC["Lead Product Designer, Core","Lead Product Designer, Core"]New York$191,000–$248,000 / yearA track record of designing and shipping high-impact end-user facing features on mature platforms, with a portfolio that demonstrates system-level thinking, end-to-end ownership, and measurable improvements to ease of use and overall experience quality. Strong capability in orchestrating design workstreams across multiple product areas, collaborating with and influencing cross-functional partners, and thoughtfully integrating new interaction patterns and technologies into existing workflows without adding friction.
New["Senior Vice President, Product Designer","Senior Vice President, Product Designer"] BNY["Senior Vice President, Product Designer","Senior Vice President, Product Designer"]New York$104,000–$253,000 / yearThe platform is introducing AI capabilities (automated rule generation, exception triage, intelligent search, predictive processing) and needs a designer who can shape the interaction patterns: confidence indicators, escalation paths, transparency contracts, override mechanisms. Required: 10–12 years of experience in product or experience design, with significant depth in service design: mapping end-to-end workflows, creating service blueprints, designing across channels and touchpoints.
Lead Product Designer, Family Experience A Place for Mom IncLead Product Designer, Family ExperienceNYRemote$165,000–$185,000 / yearOwn end-to-end product design for Consumer workstreams, from discovery and journey mapping through prototypes and production-ready design, including the unified family experience across APFM.com, AgingCare, Care Hub, advisor-connected workflows, and emerging AI-enabled channels. You will partner with Product, Engineering, Research, Marketing, Analytics, Operations, Sales, and business leaders to shape consumer journeys that help families understand their options, build confidence, and take the next best step in a high-stakes senior care decision.
Senior Product Designer II - Consumer Experiences CompassSenior Product Designer II - Consumer ExperiencesNew York City, NY$147,400–$163,800 / yearWe're looking for a Senior Product Designer to create consumer-facing experiences on web and mobile that serve as the front door to our real estate platform - the point at which home buyers and sellers first encounter our brands, begin their search, and get connected with the professionals who will guide them. The ideal candidate brings deep experience designing within consumer brand ecosystems across web and mobile platforms, a rigorous approach to discovery and research, and a portfolio that demonstrates both design excellence and user-centric thinking.
Senior Product Designer II - Consumer Experiences Compass IncSenior Product Designer II - Consumer ExperiencesNew York City, NY$147,400–$163,800 / yearWe''re looking for a Senior Product Designer (IC4) to create consumer-facing experiences on web and mobile that serve as the front door to our real estate platform - the point at which home buyers and sellers first encounter our brands, begin their search, and get connected with the professionals who will guide them. The ideal candidate brings deep experience designing within consumer brand ecosystems across web and mobile platforms, a rigorous approach to discovery and research, and a portfolio that demonstrates both design excellence and user-centric thinking.