For pet owners, convenient solutions such as a mobile app, digital booking, Thrive PlusTM membership, HereFurYou Helpline, an online pharmacy and flexible financial options* make accessing quality care simpler— giving families the peace of mind their pets deserve. Rochester offers a great mix of city amenities and outdoor recreation, with opportunities to explore the Finger Lakes, visit Letchworth State Park, enjoy the local food and arts scene, and experience nearby attractions such as Niagara Falls.