What you will be doing: Lead creative direction for all studio output across Walden University, Chamberlain University, and AUC — ensuring brand integrity, audience relevance, and creative quality across every channel and formatGuide and mentor Art Directors, Integrated Designers, and Senior Copywriters, establishing clear quality benchmarks and a culture of craft excellencePartner with the Business Director and Strategy Lead to translate CRM, email, paid social, and video briefs into compelling, brand-true creative executionsEstablish and govern AI-assisted creative workflows using Pencil, creating initial video and asset output from approved scripts and creative direction; manage internal review cycles and feedback rounds to strengthen scene relevance, voice-over accuracy, and creative consistencyWork within OMG to prioritise creative resources, manage review cycles, and maintain SLA compliance across all active workstreamsLead creative onboarding and brand immersion for new team members, building deep institutional knowledge of our client's brands, audiences, and compliance requirementsReview and approve all creative output before client delivery, ensuring accuracy, brand compliance, and creative quality at every stagePresent and advocate for creative decisions to senior client stakeholders, building confidence and trust in the studio's workCollaborate with the Senior Producer and video team to ensure integrated creative direction across static and GenAI video formatsContribute to studio culture: proactive, insider-minded, and outcome-focusedWhat you need to be great in this role: A strong portfolio demonstrating creative leadership across digital channels — email, paid social, display, video, and/or web — with clear evidence of brand stewardship and quality outputExperience leading and developing creative teams in an in-house, agency, or hybrid studio environmentProficiency across art direction, design systems, and/or copy — with the ability to evaluate and direct across disciplinesExperience working within structured, high-volume production environments, with a process-oriented approach to creative quality and throughputA genuine understanding of our client's audiences — including adult learners, working professionals, healthcare workers, and career changers — and the empathy required to create content that connects with people making high-stakes decisions. You are responsible for the quality, consistency, and ambition of all creative output across Walden, Chamberlain, and AUC — ensuring design, copy, and video work together in service of each brand's distinct voice and audience.