Los Angeles, CA10 days ago
p>Analytics, Measurement & Reporting• Design and own a global digital marketing measurement framework, including: • Daily, weekly, monthly, quarterly, semi annual, and annual reporting• Clear visibility into performance across: • Websites• Social media• Mobile apps• Email and CRM• Other digital touchpoints• Ensure reporting provides actionable insights, both at an executive level and deep tactical level• Define and promote analytics best practices across marketing-and, where relevant, the broader commercial organization• Leverage external analytics tools and internal data systems, including Adobe solutions, to drive insight quality and consistency• Act as a strategic partner to marketing leaders to improve decision making through data. HOW YOU WOULD CONTRIBUTE:
Global Search Strategy (Organic, AI Driven & Reputation)• Own the global search strategy for our primary website(s), including: • Organic search (SEO)• Emerging AI driven search experiences and discovery• Content optimization, product visibility, and brand/reputation management• Partner with an external search agency: • Define scope of work, KPIs, and deliverables• Ensure consistent quality, innovation, and performance• Establish and socialize search best practices for regional and local marketing teams• Lead internal execution by managing our Digital Office / technology team responsible for search implementation and ongoing optimization• Monitor performance, trends, and algorithm changes, adjusting strategy accordingly.