Manage the overall sponsorship program which includes but is not limited to writing contracts, ensuring agreement details are upheld, creating brand-specific proposals for new opportunities, maintaining relationships with current sponsors, and developing new and strategic partnerships to increase revenue. THE JOB: It is the primary function of the Director of Marketing of the MassMutual Center to develop, implement, and monitor the MassMutual Center's marketing, advertising, and public relations plans and budgets, as well as design and implement creative collateral to promote the Convention Center, Arena, Suites, and Sponsorship opportunities.