Bachelor's degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights • 12+ years of relevant experience with progressive levels of responsibility and business acumen in marketing and communications and team management • Demonstrated ability to generate 1P audience strategies that can be translated into effective media activation • Proven experience and success in presenting plans to Client and influencing top level Client decisions • Demonstrated critical thinking skill and strong problem-solving skills - navigates effectively through difficult issues, builds required consensus to drive business needs and results • Excellent leadership, management and motivational skills • Excellent written, verbal, and presentation skills - effectively presents formal POV internally and externally • Excellent organizational, interpersonal, and quantitative/analytical skills • Strong Client presentation skills and business writing skills • Demonstrated expertise in strategic planning and Client relations • Detail oriented and proven ability to thrive in a fast-paced environment • Critical assessor of talent - builds and motivates high performing teams • Able to direct long range planning and the development of programs to maximize organizational resources • Design and manage projects, resources, stakeholders, participants, and deadlines • High results orientation and able to effectively juggle and prioritize many competing demands - high tolerance to effectively manage change. • Act as a day-to-day point of contact and partner for assigned clients • Responsible for developing, implementing, and executing strategy to deliver on short- and longer-term goals (e.g., traffic, ROI, customer count, 1P audience growth, and brand metrics) • Support the spectrum of the client's media initiatives, including vendor-centric, endemic and non-endemic and audience-led RMN omnichannel planning • Actively listen to Clients and continually identify opportunities to lead thinking • Team leader for Client interaction fostering positive relationships • Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience and deliver on traffic and performance goals • Effectively communicates and solicits agreement of best opportunities for Client • Ensure the quality of work for all Client deliverables • Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management) • Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations • Ability to cross sell interagency products and services • Collaborate with business intelligence/analytics, data and investment teams to ensure strategic plans are powered by campaign performance data + insight and marketplace opportunity • Lead and mentor a team.