This role leads professional (HCP), consumer, digital, and market development marketing for the Light Adjustable Lens (LAL) platform, driving surgeon adoption, optometrist engagement, practice integration, patient demand, and same-store utilization across the U.S. The ideal candidate is a senior pharma or medtech marketing executive, ideally with ophthalmic, aesthetics, or premium brand experience, who combines sophisticated professional marketing capabilities with consumer demand generation, disciplined resource management, and bold creative thinking. Lead professional brand campaigns, field-ready selling tools, clinical-commercial content, product communications, objection-handling resources, and account activation programs in partnership with Sales and Clinical.