This individual will serve as the company’s primary growth engine in the eastern half of the United States — cultivating and maintaining relationships with institutional owners, private equity groups, REITs, family offices, debt funds, lenders, brands, asset managers, and consultants to position Hotel Equities as their first choice for full service and lifestyle hotels. Determine key requirements to enter new markets, including undertaking marketing analysis, devising and implementing a sales and marketing strategy for the purpose of seeking out new business in all relevant market segments.