Knowledge of: Principles and techniques of effective public communications, public relations, and news media relations; Principles and practices of risk, crisis, and emergency communications and disaster readiness; Principles and techniques of copy writing, speech writing, planning press conferences, and preparing news releases; Principles and techniques of web page design and development; General public policy and public health policies, issues, and opportunities; Current principles and techniques of multimedia communications, including internet, social media, and other communications; Customs and practices of various public information media related to health care and emergency health issues affecting the public; Interviewing techniques; Correct use of English grammar, spelling, vocabulary, and punctuation; Principles of budget and project management; Presentation techniques; Concepts of branding; Principles of supervision and training; Computer applications, such as word processing, spreadsheet, database, desktop publishing, graphics, and digital photography. Ability to: Plan, organize, direct, and implement an effective and complex communications program; Communicate ideas and concepts effectively, both orally and in writing; Conceptualize print and broadcast advertising and related multimedia, including internet; write, edit, and lay out a variety of clear and concise articles for publication, speeches, scripts for radio and television, reports, and correspondence; Plan and direct outreach and promotional activities; Exercise discretion and judgment; Supervise subordinate technical and administrative support staff; Understand and effectively communicate technical data to targeted audiences; Collect and analyze data; Organize, prioritize, and schedule multi-activity workload; Write educational and informational materials clearly and accurately; Work under stress and pressure and meet deadlines; Establish and maintain cooperative work relationships with those contacted in the course of work.