This role leads the talent and brand communications workstreams within brand campaigns and for the brand overall, owns assigned talent-led and Brand comms-led initiatives in full, and ensures the way SNIPES shows up through people and earned media is consistent, culturally credible, and tied to business results. On the talent side, the role leads talent and entertainment partnerships across SNIPES' marketing campaigns and initiatives, from identifying the right artists, athletes, creators, and cultural figures through contracting, production, and delivery.