The role develops the annual tourism marketing plan and budget; manages agency, vendor, and media buys; builds partnerships with hotels, attractions, businesses, event organizers, and regional and state tourism partners; and measures results against clear goals for visitation, lodging, and return on investment. Establish key performance indicators and track results (e.g., website traffic, campaign reach and conversion, lodging occupancy and revenue, event and group bookings, and earned media); prepare reports and return-on-investment analysis for leadership, City Council, and tourism partners.