Reporting to the Director of Enrollment Marketing and Communications, the Social Media Marketing Specialist plans, creates, and manages audience-centered social media content for assigned Enrollment Management and Academic Engagement accounts and audiences, primarily serving prospective and admitted undergraduate and graduate students and, as assigned, current-student audiences. Contribute social media content and engagement expertise to approved admitted and committed student campaigns and digital initiatives, including content for admitted-student web portals and digital communities, in partnership with the teams responsible for those platforms and strategies.