Serves as the primary analytics leader within the marketing department, partnering closely with service line leaders, digital teams, client relationship management (CRM) administrators, finance, information systems (IS), and agencies/vendors to ensure marketing analytics aligns with enterprise-wide objectives while maintaining data integrity, governance, and compliance. Owns the marketing analytics strategy, data infrastructure, and technology stack—translating consumer, patient, and campaign data into actionable insights that optimize investment and advance the system’s brand and patient acquisition goals.