Ensure proper lead management and reporting in the CRM; Manage the regional marketing event budget; Develop and maintain event‐related equipment in-line with corporate branding, such as stands & banners; Manage sales documentation (print), promotional objects and apparel inventory for the region; Support communications with the regional sales team; Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. How you will make a difference @ FARO CREAFORM: Plan, coordinate & execute various events in the territory: tradeshows, roadshows, open houses, product launches, sales and distributor meetings; Coordinate all pre-show and post-show marketing efforts in support of tradeshows and other events through marketing channels such as social media, e-mailings, and advertising/3rd party campaigns; Coordinate all event set-up, tear down, logistical requirements and follow-up processes.