Leveraging consumer insights, competitive intelligence, cultural and culinary trends, and business performance, this role identifies and develops growth opportunities across menu and LTO innovation, new store openings, strategic partnerships, corporate catering, and new revenue streams, including branded merchandise, e-commerce, and packaged consumer products. Balancing long-term brand building with short-term commercial growth, the Manager is responsible for developing scalable strategies, strengthening business relationships, leading cross-functional initiatives, and driving innovation that supports Yama's continued expansion and growth.