Expertise in the consumer purchasing behavior within the state, particularly in rural areas Experience working with consumer technology, telecommunications, broadband, utilities, or subscription-based services Strong execution mindset with the ability to operate independently in the field Experience building and scaling local or regional partnerships and distribution channels Experience running local marketing, field marketing, or community growth initiatives Previous experience launching & growing products within the state Demonstrated success owning projects end-to-end and delivering measurable growth results Independently motivated with a track record of execution and ownership Excellent interpersonal, communication, presentation, and negotiation skills Strong analytical skills with comfort tracking funnel metrics, conversion, and ROI. Identify, evaluate, and build new customer acquisition channels including with internet service providers, affiliates, utilities, retailers, installers, real estate partners, community organizations, and local governments.