You will serve as a critical connector between our Trade Marketing teams and the broader WHOOP organization, partnering closely with Sales, Brand, Creative, Media, Product Marketing, Visual Merchandising, Operations, Analytics, and regional leadership to ensure our teams are positioned for success in market. Partner with Trade Marketing and Sales leaders across global markets to build strategic plans for priority retailers, ensuring marketing investment, creative, inventory, training, fixtures, and operational readiness come together to drive measurable awareness, traffic, conversion, and sell-through.