Develops and executes communications plans to support major HR-based programs, including synthesizing complex and/or sensitive information into key messages, identifying target audiences and matching to appropriate channels, and infusing the information into a variety of content, including emails, presentations, websites, talking points, FAQs, videos, brochures, bulletins, fliers and other materials with little or no review by AVP. Ensures all communications work in support of HR programs is high quality, timely, and shared through all appropriate channels within the various business units of the University and URMC, including but not limited to the HR website, email newsletters, printed and electronic publications, websites, video channels, social media, and media relations.