We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Guest AI is a core pillar of this strategy, focused on driving AI capabilities and features that meet guests where they are, on‑site and off‑site, while expanding Ulta Beauty’s discoverability, reach, and commerce through intelligent, data‑driven experiences.