Recommend, assist in developing, implementing, monitoring, and controlling the group sales annual budget and marketing plan; analyze competition, market trends and customer needs and comments; prepare and review forecasts, period and reports and various sales and rate reports to continually assess the group's productivity against the budget, plan and market place. Solicit, negotiate and book new and repeat business through various efforts (outside sales calls, telemarketing, mailings, referrals, property tours, networking, etc.); maximize room revenue to meet/exceed goals.