This is not just a tactical execution role; it demands the ability to architect full-funnel paid search strategies across Google, YouTube, Bing, App Install, and the emerging AI search ecosystem (including platforms like Kontext, Koah, Perplexity, Claude, and OpenAI, some of which don’t have ad services yet), lead a team of practitioners, and drive measurable revenue outcomes across a portfolio of high-growth brands. The ideal candidate is obsessed with paid search advertising and is a recognized expert in search buying behavior, with a proven track record of selling products through paid search, scaling ad accounts well beyond $1M USD per month, building and mentoring high-performing teams, and serving as a trusted strategic advisor to senior client stakeholders.