Lead the continued development of a high-performing marketing team, fostering curiosity, collaboration, accountability, and strong ownership while strengthening capabilities across brand management, product marketing, content, discovery commerce, and emerging technologies, with clear ownership, development plans, and success measures established within the first 6 months. Partner with Sales to strengthen retailer relationships and expand distribution opportunities, while developing and advancing strategic brand expansion initiatives across licensing, entertainment, partnerships, content, and consumer experiences, with a documented growth roadmap in place within the first 12 months.