Account Executive - Boston
Responsibilities:
- Drives strategy at a high level & can communicate with all levels of management
- Building online marketing campaigns with a primary focus on paid search marketing
- Motivate & grow cross-function team by communicating vision and defining a focused, innovative search agenda
- Oversee management of all paid search campaigns
- Daily and weekly campaign performance reporting and analysis
- Working with the engineering and product teams to identify project areas or process enhancements to drive overall program improvements
- Developing relationships with partners at major search engines
Requirements:
- 8+ years of experience with Search Engine Marketing
- 5+ years experience in online marketing, search engine marketing, analytics, pay per click Adwords, Hitwise, qSearch and engine data pulls
- Analytical skills including general understanding of business metrics and financial measures
- Ability to prioritize and multi-task; ability to handle multiple projects on an ongoing basis, and manage changing priorities
- In-depth knowledge of product development and evaluation processes
- Strong attention to detail; ability to work accurately in fast-paced, deadline oriented environment
- Bachelor’s degree in Engineering, Computer Science, Mathematics, Marketing or Economics
|