Applications Programmer (Salesforce Marketing Cloud)

Configure, develop, and maintain Salesforce Marketing Cloud solutions across Email Studio, Journey Builder, Automation Studio, Content Builder, and MobileConnect (SMS)

Design and implement end-to-end customer engagement journeys, including triggered, scheduled, and event-driven communications across email and SMS channels

Lead SMS enablement efforts, including short code provisioning support, keyword setup, opt-in/opt-out workflows, and compliance with messaging regulations (e.g., consent management, TCPA guidelines)

Develop, optimize, and manage data architecture within Marketing Cloud, including data extensions, relational data models, and complex SQL queries for segmentation and targeting

Build dynamic, personalized, and data-driven content using AMPscript and Marketing Cloud scripting capabilities

Perform audience segmentation and campaign targeting using behavioral, demographic, and transactional data

Integrate Salesforce Marketing Cloud with external systems (e.g., CRM platforms, APIs, data sources) to support data synchronization and campaign execution

Monitor, troubleshoot, and resolve issues related to campaign execution, SMS delivery, automations, and data processes

Ensure all solutions comply with internal security, privacy, and data governance standards

Collaborate with cross-functional teams including business stakeholders, developers, and analysts to gather requirements and deliver solutions

Create and maintain technical documentation, including solution design, data flows, and operational procedures

Support knowledge transfer and provide guidance to internal teams as needed

Follow established change management, release management, and project management processes