Assistant Director of Athletic Communications

About Norwich University:

Founded in 1819, Norwich University is the oldest private military college in the country and the birthplace of the Reserve Officers' Training Corps (ROTC). Today we are a diversified academic institution that offers undergraduate and graduate degrees and professional certificates to adult learners online and to Corps and civilian lifestyle students on campus. Norwich faculty and staff challenge all of our students to push themselves academically, socially, and as leaders. Our graduates build upon their Norwich educations to launch or grow careers and make outsized contributions to their communities, the nation, and the world.

Norwich University is located in the beautiful Green Mountains of Vermont, only 20 minutes from the state capital, Montpelier, and three hours from Boston or Montreal. It is a private institution nestled in a rural setting with a campus size of 1,200 acres.

Our excellent benefit package includes medical, dental, vision, group life, and disability insurances, flexible-spending accounts for health and dependent care, a 403(b) retirement plan with employer match, an employee assistance program, paid time off, use of the University pool and fitness center, and tuition scholarships for eligible employees and their family members. Some employees may qualify for the Public Service Loan Forgiveness Program on their Federal Student Aid Direct Loan balance. For more information about our benefits, visit https://norwich.trgportal.com.

Job Description:

Fulfills the mission of Norwich University by assisting in advancing the visibility, reputation, and strategic storytelling of Norwich University athletics. Working within the Marketing & Communications Office (MCO), this position contributes to the development and execution of integrated communications strategies that accurately capture game day experience and statistics, highlight student-athlete achievement, enhance recruitment efforts, and elevate the Norwich brand.

This role blends traditional athletic communications responsibilities with modern digital strategy, content creation, and data-informed storytelling to advance institutional priorities.

This is a 40 hour per week and 52 weeks per year 1.0 FTE position.

Essential Functions

• Assists the Director in executing programs and initiatives to deliver athletic communications objectives.
• Writes, edits, and distributes news releases, game recaps, feature stories, and game notes for assigned sports.
• Manages and executes social media strategies across platforms (Instagram, Facebook, X, YouTube, etc.), including content capture, creations, and publishing.
• Monitors and analyzes digital and social media performance metrics to inform strategy and improve engagement.
• Coordinates and manages game day communications operations, including staffing, statistics, live coverage, and media relations.
• Identifies, recruits, trains, and supervises student workers to support daily operations and game day responsibilities.
• Serves as primary media contact for assigned sports, coordinating interviews, media requests, and press coverage.
• Collaborates with the Marketing & Communications Office (MCO) Creative Services team on the design and production of graphics, publications, and recruiting materials.
• Provides digital media support, including website updates, content management, video integration, and digital asset capture and organization.
• Maintains and update team rosters, statistics, records, historical archives, and athletic website content.
• Serves as a liaison with the athletic website provider to ensure effective functionality and presentation.
• Proactively identifies and develops student-athlete and program stories that support recruitment and brand visibility.
• Ensures accuracy, consistency, and alignment with institutional brand standards across all communications and platforms.
• Assists with athletic events, including contests, banquets, meetings, and special events, as needed.
• Supports additional departmental initiatives and communications needs as assigned by the VP, AVP, or Director.

Other Functions

• Maintains confidentiality of sensitive or private information.
• Communicates with employees, students, and others in a respectful and clear manner.
• Serves on University committees, councils, workgroups or other designated bodies as assigned.
• Achieves, maintains proficiency in, and utilizes computers, telephones, and other job-related equipment, including related systems and software.
• Speaks, reads and writes in English.
• Communicates by telephone, email, letter, in person, or other means or device.
• Performs other tasks as assigned by supervisor.

Requirements:

• Bachelor's degree preferred
• 2 years of experience in intercollegiate media relations/sports information.
• Experience with sports statistics (Stat Crew, Prestostats, NCAA Live Stats software) required
• Experience with databases, event planning, and project management preferred
• Proficiency in MS Office (Word, Excel, SharePoint, Teams, and Outlook) and Adobe Creative Cloud required
• Able to sit, squat, reach, push, pull, and manipulate related equipment; lift 15 pounds; travel outdoors to various parts of the campus
• Work evening, weekend, or holiday break hours
• Travel as needed (public or private transportation)

Environmental Conditions

• Indoor work at a computer workstation and outdoor work at sporting events
• Medium level of exposure to noise, dust, fumes, vibrations, and temperature changes.

Additional Information:

Norwich University is an Equal Opportunity Employer and is committed to providing a positive education and work environment that recognizes and respects the dignity of all students, faculty and staff. Reasonable accommodations will be made for the known disability of an otherwise qualified applicant. Please contact the Office of Human Resources at nuhr@norwich.edu for assistance.

All candidates must be legally authorized to work in the United States without requiring immigration sponsorship, including but not limited to non-immigrant visas such as H1B, STEM, or F1, now or in the future. A post offer, pre-employment background check will be required of the successful candidate.

Application Instructions:

Please provide a resume, cover letter, and Norwich application.

URL: www.norwich.edu