Dir - Marketing - Prada Makeup

Dir - Marketing - Prada Makeup

New York, United States

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Run the brand like its yours.

In Marketing here, you don't just work on a brand, you run it. From day one, you are expected to operate with the autonomy and accountability of a business owner. That means balancing two extremes: you need the creative vision to shape a brand's identity, alongside the operational grit to manage a complex portfolio and drive daily execution.

Skills youll sharpen here

• Big idea creation
• Brand building
• Content creation
• Marketing literacy
• Marketing strategy
• Omnichannel experience design

As well as these, LOréal employees are upksilled in AI fluency, data fluency, and critical thinking.

Inside the operation

• What does being a marketer here mean?

Marketing is the strategic heart of our business. You will steer cross-functional teams to turn strategy into reality. With 37+ brands, the scale is massive and the expectations are high. If you want full accountability for both the big ideas and the bottom line, here is where you can do it. Consider this one of the best entry points to a career with us. Were not looking for beauty lovers or experts. Were looking for go-getters with an entrepreneurial spirit.

Dir - Marketing - Prada Makeup

New York, New York, United States

Director, Marketing (Prada, Makeup)

Location: 10 Hudson Yards, New York, NY

Division: L'Oréal Luxe

Reports to: VP, Marketing, Prada

Who We Are

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, were committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join LOréal: As the worlds #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

Were proud to have earned recognition as industry leaders in:

• Most Innovative Companies - Fast Company, 2023
• Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
• Top 25 Worlds Best Companies - TIME, 2023
• Top Companies for Executive Women - Seamount, 2023
• Best Place to Work for Disability Inclusion - Disability Equal Index, 2023

With 86,000 dedicated employees spread across 150 countries, LOréal leads the global beauty industry and pioneers' beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, weve been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, its your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether youre an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

In the L'Oréal Luxe Division, we create the very best of luxury beauty. Our Division has an unrivalled portfolio of 23 aspirational brands (Yves Saint Laurent, Kiehls, Lancôme, Prada, and Urban Decay to name a few) and an incredibly talented team of 28k  experts, making it perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

A Day in the Life

Implement marketing plans for the U.S. market by working closely with VP, Marketing to execute and evaluate product launches and promotional marketing programs.  Plan, develop and implement special events.  Responsible for market sourcing for promotional plan ideas.

Requirements

• Bachelor's degree
• 10 to 15 years experience in the cosmetics, skincare and/or fragrance industry
• Exceptional oral, written, and interpersonal communication skills
• Strong analytical skills
• Strong organizational and follow-up skills
• Ability to work independently within a rigorous deadline schedule
• Ability to function in a fast-paced, rapidly changing environment
• Proficiency in Microsoft Office
• Strong presentation skills.

Responsibilities

1. Brand Development and Maintenance:

• Monitor product line needs - value analysis, phase-outs
• Evaluates all new brand launches and recommend feasibility for domestic market.
• Execute new brand launches
• Co-develop effective merchandising programs with our magazine partners geared at providing added value to our brands. Approve all co-op ads
• Work with creative to implement marketing direction on collateral
• Work closely with brand marketing to ensure promotional programs are in line with the brands objectives and strategies

2.  Domestic Strategy:

• Coordinate with Global Marketing team to understand strategy and determine domestic applications
• Provide input on development for new brands

3. Promotional Programs:

• Develop promotional calendar for each season and monitor promotion throughout production and development process.
• Responsible for promotional planning for stores
• Work with CGO and O+O departments to develop strategic promotional plan.
• Interface with all support groups to ensure timely execution of all programs within budget.
• Initiate and prepare all marketing paperwork in a timely manner.
• Work with CGO to ensure promotional programs meet the specific needs of each retailer

4.  Brand Information and Training:

• Prepare and conduct presentations for regional and national sales meetings.
• Prepare all brand information for CGO and retailers including sell sheet books and calendars.
• Communicate with the shopper engagement team to ensure prompt, accurate information disseminates to the Field Force.

5.  Retail Marketing:

• Prepare and conduct presentations for retailer meetings.
• Travel domestically for regular field tours.
• Create and implement special events programs.

What We Offer

Salary Range: $138,500.00 - $200,800.00 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)

Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!

Employee Resource Groups (Think Tanks and Innovation Squads)

Access to Mental Health & Wellness Programs

Your Future Team

Marketing at L'Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

We Are Committed and Engaged

Don't meet every single requirement? At LOréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experiencedoesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.

• Reference number: 260901
• Location: New York, United States
• Date posted: 11/10/2026
• Employment type: Full-time
• Professional field: Marketing
• Type of contract: Permanent
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AI Charter: our pact

Why a Pact? At L'Oréal, innovation has been in our DNA for over 115 years. As we invent the future of beauty, we see Artificial Intelligence as a powerful co-pilot, with the firm belief that technology must always serve people. This pact is our commitment to you: we want to be transparent about how we use AI during the recruitment journey, and we invite you to use it in a way that showcases your unique talents. Above all, we believe in a journey that is ethical, transparent, and human.

View our AI Charter (opens in new window)

Your marketing journey: no single path for all

At L'Oréal, we believe your growth is as unique as your ambition, and your journey here is never static. We provide an infinite playground where you can build a "Portfolio of Careers" across our 4 divisions and 37+ global brands, moving seamlessly within our playground of possibilities.

• Marketing roles such as like Product Management, Campaign & Content Management, Online Management etc
• A geographic scope such as local market or zone or global (DMI)
• Transversal growth: into different functions such as commercial, digital or general management
• Strategic leadership: growing into roles such as Marketing Director or General Manager

Related content

• Anatomy of a Blockbuster: The Sky High Story

See how our marketers used disruptive CGI and social-first "Big Ideas" to make a mascara #1 globally in just weeks. It's a real-world masterclass in high-stakes immersion, showing how we marry creative risk with the operational grit to win the hearts of billions.

• The Art and Science of Fragrance

Marketing here is tech-augmented. Discover how we've re-engineered the very way we extract scent - using zero water and low energy through innovations like OsmoBloom. This is the playground for a creative visionary who dreams of a sustainable future and a born organiser who delivers it through world-class scientific and commercial mastery.

What our people say

L'Oréal is the amusement park for a Marketeer like me because if you have an innovative spirit, entrepreneurial attitude and strong motivation, L'Oréal enables you to do almost whatever you want.

Damiano, Marketing Manager Vichy, LATAM

What we bring to the table

Please note: The exact benefits can vary depending on your country.

• A Competitive Salary to Secure Your Talent

Our Share & Care commitment ensures you receive a competitive monthly salary that stands out locally, recognizing your contribution to our success.

• Your Health & Well-being First

Youll have access to medical coverage and a range of wellness resources, including mental health support, to ensure you feel your best.

• Unlock Your Potential

From day one, you get full access to our global learning platform with over 10,000 courses to build the skills for your future career.

• Flexibility for a Balanced Life

Find your perfect balance. We offer a hybrid work model and flexible arrangements, so you can manage your professional and personal life effectively throughout your career.

• The Ultimate LOréal Experience

Get generous discounts on our entire portfolio of iconic brands and be the first to try our latest product innovations.

• Thriving Community

Enjoy a dynamic work environment designed for connection and growth. From modern, collaborative offices to exciting social events, youll be part of an ultra-connected network.

Think you'd be a great fit? We'd love to see you apply.

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