Green Grass Sales Director

About The Role

We’re seeking a driven Sales Director to lead Green Grass’s on-course apparel business across two high-profile channels: the Green Grass channel and the PGA Tour. The ideal candidate thrives in a fast-moving, relationship-driven environment - equally comfortable coaching a field sales team on the road and managing the commercial details of a Tour event. You’ll own team performance, budget tracking, business projections, and day-to-day coaching across both pillars, while building the key account relationships that grow the Green Grass brand at every level of the game.

Role Details
Reports to: Head of Sales
Location: Scottsdale, AZ HQ
Schedule: Full-time, on-site

What Success Looks Like

Within the first 3–6 months, success looks like: 

• A prioritized account map is live: top-tier green grass doors, target resorts, and management groups ranked by revenue potential, with a clear plan and call cadence for each.
• Sell-in for the next seasonal line is locked at your target accounts. Line reviews completed, orders booked, and ship windows confirmed in partnership with planning. 
• Tour event operations have been assessed firsthand. Logistics, assortment, and sell-through processes are understood and improvement opportunities are already in motion.
• A regular rhythm of tournament and head pro programming is calendared at our top doors and tied to sell-through reporting. 
• Key relationships management group contacts are established and active. 
• Reps are aligned on expectations. CRM hygiene is clean, call and zone cadences are set, and pipeline accountability is in motion. 
• New door strategy is live and producing results. Private clubs, daily-fee courses, resorts, and management group accounts are being prospected with a clear and repeatable playbook.
• Pre-book and at-once selling strategies are being coached consistently and showing up in sell-through performance. 
• The Green Grass sales budget and seasonal forecast are tracked, accurate, and delivered to leadership on a predictable schedule.
• Leadership can ask where the Green Grass business stands at any moment and get a clear, confident answer without prep. 
• At least one new strategic partnership, management group, resort chain, or regional PGA section is signed and generating revenue. 

What You’ll Be Responsible For

• Lead, coach, and develop a team of outside field reps and inside sales reps across the on-course channel. 
• Set performance expectations; conduct regular one-on-ones, ride-alongs, and performance check-ins. 
• Manage territory assignments, call cycle cadences, and account coverage strategies.
• Execute new door strategy. Prospecting private clubs, daily-fee courses, resorts, and management group accounts. 
• Build relationships with golf management group contacts, merchandise buyers, and Head Golf Professionals. 
• Coach reps on pre-book and at-once selling strategies to maximize sell-through and minimize markdowns. 
• Manage and track the Green Grass sales budget, seasonal forecasts, and selling expense budget.
• Analyze sell-through data and open-to-buy trends; deliver regular business updates to leadership.
• Monitor CRM pipeline health; hold reps accountable for activity volume and forecasting accuracy.
• Bring the voice of the green grass customer back to product, planning, and ops.

• Oversee all commercial and logistical elements of PGA Tour event presence: product assortment, delivery, on-site setup, and sell-through.

What You Bring

• 7+ years of B2B sales experience in premium apparel, footwear, or golf — with at least 3 years in a Director, Key Account, or Sales Manager seat where you owned the number, not just supported it.
• Deep knowledge of golf and the green grass industry. You know the difference between a head pro and a buyer, you have walked a PGA Show floor, and you can name the management groups that actually move volume. 
• Proven ability to coach both outside (field) and inside sales representatives.
• Experience managing sales budgets, forecasts, and multi-channel business projections. – Strong understanding of the golf on-course channel. 
• Experience supporting event-based business, including logistics and on-site execution.
• Excellent communication and presentation skills with a professional presence in the field and Tour event settings. 
• Genuine connection to golf. You play, you watch, you get the culture, and you understand why bold style on a Sunday tee box matters. 
• Familiarity with PGA Tour event operations or Tour-level retail environments is a plus.
• Established relationships with PGA Professionals, golf management groups, or Tour event personnel preferred. 
• Valid driver’s license; ability to travel up to 40%. 

Bonus Points

• You've worked in golf apparel or specialty retail. You know how pro shops buy, how they merchandise, and what makes a brand earn floor space over a competitor. 
• You've managed both a field sales team and an event-based business at the same time. You understand that the skills required to run a Tour event and coach a rep through a pre-book conversation are very different, and you're equally sharp at both. 
• You have existing relationships with PGA Professionals, golf management groups, or Tour event personnel. 
• You've personally built a sales territory from the ground up. Prospected new doors, developed the pitch, closed the account, and then handed it to a rep you trained to own it. 
• You've been inside a CRM overhaul or built a sales reporting cadence that leadership actually used to make decisions. You know what good pipeline hygiene looks like and how to hold a team to it.
• You golf. You've stood in a pro shop, you've worn the gear, and you understand why a golfer picks up a Bad Birdie polo and doesn't put it back down. That instinct shows up in how you sell.
• PGA PGM certification, prior head pro/assistant pro experience, or an existing roster of relationships in green grass. 
• Experience selling into resort/management groups (Troon, Invited, TPC, Pinehurst, etc.). 

What We Offer

At Bad Birdie, we care deeply about our people and culture. For eligible full-time roles, you can expect:

• Medical, dental, and vision insurance, plus HSA and 401(k) with company match
• Generous PTO, plus personal and sick time
• 10 recognized company holidays
• Fairway Fridays for full-time Scottsdale HQ roles: Work in office Monday through Thursday, with the flexibility to work remotely on Fridays
• Allotted Work From Anywhere days for added flexibility throughout the year
• Quarterly company-wide events and team experiences
• A fully stocked office kitchen with complimentary snacks and drinks
• Heavily discounted Bad Birdie apparel

WHY BAD BIRDIE

We're a brand with real momentum, genuine personality, and a product people are genuinely excited about and we're still in the early chapters of what this company can be. You'll sit at the table, your work will be seen, and the relationships you build and the doors you open will directly shape how fast and how confidently Bad Birdie grows. 

We didn’t come here to lay up. If you didn’t either, let’s talk.

Stay Bad.

#LI-Onsite