Overview:
The Marketing Manager leads, builds, and scales Flagger Force’s marketing and public relations function. This role owns marketing planning, brand stewardship, demand marketing, sales enablement, recruitment marketing, and media relations, and leads a team of internal talent and external partners. Reporting the AVP of Strategy and working in close partnership with the Public Affairs Manager, the Marketing Manager ensures the company’s story, from B2B growth in infrastructure and utility markets to community impact and second-chance workforce development, is told with consistency, creativity, and measurable results. The role combines hands-on execution with team leadership and is expected to bring new tools, methods, and ideas that help marketing innovate and scale.
Responsibilities:
Marketing Strategy & Ownership
- Lead marketing planning, set priorities, manage the budget, and track results, establishing clear roles and processes for getting the work done.
- Develop and execute an annual marketing plan aligned with company growth priorities, sales targets, and key client segments, including utilities, departments of transportation, municipalities, and contractors.
- Translate business goals into clear campaigns and programs, each with defined objectives, budgets, timelines, and measures of success.
- Monitor market trends, competitor activity, and client needs, bringing insights to leadership that inform positioning and growth strategy.
Brand & Storytelling
- Lead a B2B brand and messaging strategy that positions Flagger Force as the trusted, Safety-Driven® partner for infrastructure, utility, and construction clients.
- Build out the community pillar of the brand, telling the story of how Flagger Force invests in and shows up for the communities where we live and work.
- Champion the company’s second-chance workforce development message in partnership with HR and Field Recruiting, making our commitment to opportunity and career growth visible to clients, candidates, and the public, and carrying it into recruitment marketing across our operating regions.
- Bring human-driven infrastructure to life by putting the people behind the work, and the difference they make on every job site, at the center of our story.
- Own brand standards, templates, and the creative design system, helping teams use approved materials efficiently while maintaining quality and consistency.
Demand Generation & Sales Enablement
- Partner with Sales and client development leaders to build campaigns, content, and tools that support pipeline growth, client retention, and expansion into new markets.
- Develop and maintain sales enablement materials, including capability presentations, case studies, proposal content, and service collateral.
- Lead the strategy and execution of trade shows, industry conferences, and client events, from planning and budgeting through follow-up and results tracking.
- Own the company website and digital marketing channels, including SEO, paid media, email marketing, and social media, with a focus on performance and continuous improvement.
Public Relations
- Lead public relations strategy and media relations for brand, business, and recruiting objectives, building Flagger Force’s visibility with trade, business, and local media through press releases, story pitching, company announcements, and award submissions.
- Develop executive visibility and thought leadership opportunities, and prepare company spokespeople for media interviews, speaking engagements, and industry recognition.
- Maintain a calendar of newsworthy moments across the business, along with media lists, press materials, and coverage tracking.
- Support issues and reputation management in partnership with senior leadership, ensuring timely, accurate, and consistent external responses.
- Manage external PR partners as a shared resource across Marketing and Public Affairs, and build the in-house capability to bring more public relations work onto the internal team over time.
Public Affairs Partnership
- Work in close partnership with the Public Affairs Manager, coordinating marketing, public relations, and public affairs so that shared ground becomes a strength and each strategy reinforces the others.
- Build shared storytelling around workforce development, community impact, and safety that serves clients, candidates, policymakers, and industry leaders alike.
- Provide execution support for public affairs initiatives through the marketing and creative team, including content, design, events, and channel support. Where work connects to legislative priorities and policy positioning, Public Affairs leads and Marketing supports.
- Plan jointly through a shared calendar of announcements, events, and campaigns, with clear ownership: Marketing leads brand, sales, and recruitment marketing and the media relations that support them, while Public Affairs leads legislative, policy, and advocacy work, including the earned media and positioning tied to it.
Team Building & Partner Management
- Lead and develop the marketing team, including the Marketing Coordinator and Creative Specialist, by assessing current capabilities, defining roles, and coaching team members to grow in skill and ownership.
- Select, manage, and integrate staff augmentation partners, agencies, and freelancers, defining scope, holding them accountable for performance, and making them work as a true extension of the internal team.
- Determine the right mix of internal capability and external support as the function scales, and recommend when to develop internal skills, hire, or use external partners.
Innovation, Tools & Scale
- Evaluate and implement marketing technology, automation, and AI tools that increase output, quality, and speed as the business grows.
- Build the workflows, intake, and measurement systems that allow marketing to scale, ensuring requests from across the company are visible, sequenced, and delivered on time.
- Introduce new approaches, channels, and methods, and help the broader team adopt them.
Alignment & Reporting
- Provide regular updates to senior leaders on marketing performance, campaign results, and areas of focus.
- Coordinate with the Internal Communications team so that external and internal messaging stay aligned and employees hear important news first.
Perform special projects as assigned by the Associate Vice President of Strategy and Communications or department leadership.
Qualifications:
Required Skills/Abilities:
- Player-coach who is equally comfortable doing the work and leading the people who do it.
- Confident, self-directed, and professional leader who can step into an established organization, earn trust quickly, and take ownership without waiting to be handed it.
- Excellent writing, storytelling, and creative direction skills, with a strong eye for design and brand consistency.
- Data-driven approach, with fluency in marketing analytics, website and digital performance tools, and campaign reporting.
- Curious and forward-looking, with demonstrated use of marketing technology, automation, and AI tools to improve speed and scale.
- Organized and proactive, with project management skills and digital fluency (e.g., Jira, MS Office, Adobe Creative Cloud, CRM and marketing automation tools, LinkedIn).
- Strong interpersonal and cross-functional collaboration skills, with the ability to lead or support as the work requires.
Education and Experience:
- Bachelor’s degree in marketing, communications, business, or a related field required
- Equivalent combination of education and experience may be considered
- 7+ years of progressive marketing experience, including building and leading teams
- Proven track record of taking ownership of a marketing function or program and improving it through new strategy, tools, and methods
- Experience selecting and managing agencies, staff augmentation partners, and freelancers, including scope, performance, budget, and return on investment
- Experience leading public relations and media relations, including earned media, executive visibility, and award programs
- Hands-on depth across core marketing disciplines, including brand, content, digital, events, and sales enablement