Public Relations Marketing Director Short-Term

The Public Relations & Marketing Director develops, leads, and executes comprehensive marketing, communications, public relations, and branding strategies that support the College's mission, vision, and strategic goals. This role oversees all marketing and communications channels, including media relations, public information, advertising, digital and social media, content development, and community outreach initiatives. Responsible for setting strategic direction, managing budgets and media investments, directing integrated marketing campaigns, and providing leadership to marketing team members, the Director promotes the College's programs, services, and achievements to internal and external stakeholders. The Director collaborates with college leadership and Maricopa Community Colleges District Marketing & Communications to ensure consistent messaging, data-informed decision making, and alignment with district initiatives. Servings as the College's Public Information Officer, this position ensures consistent and effective communications that strengthen community engagement, enhance the College's reputation, and advance institutional goals.

Essential Functions

25% - Develop and execute integrated marketing campaigns to build brand awareness, recruit students, and re-engage students. Lead the development of content and content strategies that advance GCCs priorities and goals. Oversee the creation of content across print, digital, video, social media, presentations, advertising, and executive communications. Collaborate with college leadership, stakeholders, and Maricopa Community Colleges District Marketing & Communications to ensure content is clear, consistent, aligned with brand standards, and effectively reaches key audiences. Manage data analytics related to marketing and communications, including Google, social media, and digital advertising analytics. Monitor campaign effectiveness to identify trends, and inform strategic decision-making. Review and analyze metrics and performance measures and recommend adjustments to achieve desired campaign goals

25% - Guide and inspire the colleges marketing and communications team, responsible for comprehensive public relations, marketing, and internal/external communications. Oversee the creation and execution of strategic communication plans, modern advertising initiatives, and cross-channel brand campaigns. Direct the creative development of high-quality print, digital, web, video, and social media content to ensure a cohesive brand voice. Supervise, mentor, and evaluate internal marketing staff. Oversee communication efforts across the college. Provide oversight and direct the planning and implementation of media relations, public information, marketing and communications; develop public relations and marketing programs, projects and initiatives. Ensures compliance with applicable regulations, policies, requirements and/or standards. Oversees process research and implements industry standards, trends, best practices and emerging technologies for the work unit

25% - Serve as the College's Public Information Officer. Lead the colleges public relations and communications efforts to strengthen GCCs visibility, increase community awareness, and protect the colleges reputation. Develop strategic communications, media relations, and executive messaging while serving as a communications advisor to college leadership on messaging, public perception, and emerging issues. Collaborate with Maricopa Community Colleges District Marketing & Communications to ensure alignment with District priorities and crisis communication efforts. Support and coordinate college-level communication strategies, ensuring timely, accurate, and consistent messaging for internal and external audiences. Oversee and direct emergency communication, crisis management and communication risk mitigation. Performs fact-finding and troubleshooting activities in areas of special interest to the College President; researches and writes speeches, messages, programs and materials for the College President or College for public dissemination

10% - Prioritize projects and initiatives in alignment with organizational objectives. Collaborate with all college areas to develop clear communication and promotional strategies; inform and consult with executive leadership regarding strategy, outcomes, trends and offer suggestions and input for continuous improvement. Work collaboratively with Maricopa Community College District Marketing to ensure alignment with and support of District Initiatives

10% - Manage and administer budgets and expenditures; identify resource needs and make recommendations. Oversee and manage budgets as assigned ensuring compliance with Maricopa and state requirements

5% - Perform other duties as assigned