Sr Brand Manager

Your Story.

As a key member of the Brand Marketing Team, the Sr. Brand Manager responsible for the planning, development and implementation of marketing strategies designed to build the assigned product line and brand and to achieve annual operating plan profit and volume. Acts as general manager for assigned product line(s), providing thought leadership and influencing others to action.

Your Passion. Our Culture.

At Sargento, you work for a company you believe in, with a family of people who believe in you.  Our culture stems from a simple premise: Hire good people and treat them like family.  At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company.  You will be encouraged to make a meaningful difference in the community, in the company and in your career.  With diverse experiences and tools to learn and develop, you can transform your aspirations into reality.  If you’re ready for the right place to belong and grow your career, you can find it here.

Benefits that set us apart.

• Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance
• Remote ½ day Fridays
• Onsite Health & Wellness Center
• Employer 401K contribution in the top 1% of the nation
• Relocation Assistance
• Tuition Assistance
• Access to Employee Store

What You Do.  

• Strategy and Financial Planning:
  • Provides business building leadership for assigned product line(s). Acts as the “hub of the wheel” for CP business model and is able to effectively influence others (10-15 cross functional support team members) to achieve business goals.
  • Develop and implement strategies, plans and programs to achieve strategic and tactical goals. Lead annual plan development and contribute to Strategic Plan initiative creation.
  • Understand the P&L. Leverage P&L to enhance profitability of assigned product line and to build clear and concise business strategies.
  • Strongly influence forecasting process and provide direction to Demand Planning in conjunction with sales input for assigned product line. As part of demand planning process, provide assumptions to annual business plan.
  • Work collaboratively with cross functionals on cost savings initiatives and product supply issues.
  • Participate and provide strong recommendations in PCM process.
  • Leads brief development and strategic recommendations.
• Communication: 
  • Provide strategic direction to inform advertising, consumer promotion, digital, social and omni communications to both external agencies and internal IMC partners. 
  • Provide strategic direction on packaging graphics in line with brand identity.
  • Own and lead IMP process for assigned product line (s).
  • Stay on top of emerging media trends.  Deeply understand traditional and emerging marketing channels and ensure product line plans are sufficient to achieve growth targets.
  • Leverage the BDA and Digital Measurement to influence, enhance and approve media buy recommendation.
  • Ensure recommended media mix is sufficient to reach product line strategic goals.
  • Monitor AMM management of product line marketing budget
• Target Consumer and Brand Positioning:
  • Identify industry, consumer and competitive trends and make recommendations for action plans and programs to address any issues.
  • Monitor consumer panel metrics and ensures marketing plans address gaps or issues.
  • Collaborates with Insights on target consumer identification and benefit ladder creation
• Business Analysis and Synthesis:
  • Manage Associate Marketing Manager(s) in providing monthly summaries of key trends and implications. Use data to manage the business and to provide concise recommendations.
• Communication Channels– Media, Digital & Social
  • Stay on top of emerging media trends.  Deeply understand traditional and emerging marketing channels and ensure product line plans are sufficient to achieve growth targets.
  • Leverage the BDA and Digital Measurement to influence, enhance and approve media buy recommendation.
  • Ensure recommended media mix is sufficient to reach product line strategic goals.
  • Monitor AMM management of product line marketing budget.
• Additional Responsibilities
  • Works cross functionally with Consumer Products Business Unit team, providing business model leadership for assigned product lines
  • Work collaboratively with CP Sales team on execution of marketing plans, distribution drives and new product launches.  Participate in key sales calls as appropriate.  Able to translate customer segmentation into action plans.
  • Manage direct report(s) to facilitate product line success and successful development of personnel.  Sr. Marketing Manager has the responsibility to assure appropriate development opportunities are available for subordinates to prepare them for expected career growth.
  • Communicate and cascade product line performance appropriately throughout the organization and ensure clear recommendations for action are made.
  • Minimal travel required

Your Education and Experience.

• Bachelor’s degree required; MBA strongly preferred
• 5+ years CPG Marketing experience
• 2+ years managing product line preferred
• Cross functional leadership required
• Proven track record of top & bottom line growth
• New product/line extension experience required
• Supervising experience preferred
• Experience in leading an agency
• Proficient in Microsoft Word, Excel, PowerPoint, and Syndicated data analysis

Our Story.

With over 2,400+ employees and net sales of nearly $1.8 billion, Sargento is a family-owned company that has been a leader in cheese for more than 70 years.  We created the world’s first, successful pre-packaged sliced and shredded natural cheeses.  Sargento is based in Plymouth, Wisconsin, where we manufacture and market shredded, sliced and snack natural cheese products, as well as ingredients and sauces.  Sargento is known for the exceptional quality of our products and for product design, packaging and merchandising innovations that have transformed our industry.

To learn more about our culture and values, please visit our website at https://careers.sargento.com/us/en.

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