Tourism Marketing Representative 1-3

Tourism Marketing Representative 1-3

Salary

$3,345.00 - $6,566.00 Monthly

Location

Baton Rouge, LA

Job Type

Classified

Job Number

CRT-2026-228419-KW

Department

Culture Rec & Tourism-Tourism

Opening Date

11/12/2026

Closing Date

11/26/2026 11:59 PM Central

• Description
• Benefits
• Questions

About this Job

It is the mission of the Louisiana Office of Tourism to market and promote Louisiana as a travel destination to in-state, domestic, and international visitors. The Louisiana Office of Tourism employs a variety of initiatives to accomplish this mission. It implements broad-based advertising campaigns, sponsors special events, conducts sales missions into many domestic and international marketplaces and contracts with international representatives in several foreign countries.

These initiatives promote economic growth and employment opportunities through increased number of visitors and visitor spending across the state. To accomplish this mission, the Louisiana Office of Tourism seeks a highly qualified, independent, and self-starting employee who can manage complex responsibilities, pay great attention to details, and has knowledge of the Louisiana music industry, its importance to the promotion of Louisiana and ways in which the many music genres should be preserved and marketed around the world.

This position works in the tourism sales office working with domestic and international sales. This position will develop the Louisiana Music Trail and Music Marketing Program within the Louisiana Office of Tourism to serve as a central hub for promoting and preserving the states vibrant musical heritage, attracting visitors, supporting aspiring music professionals, and fostering the long-term sustainability and innovation of the music industry.

A preferred candidate should posses the following competencies:

Building and Supporting Teams: The ability to combine ones actions and efforts with others to work toward achieving a common goal.

Demonstrating Accountability: The ability to take ownership of actions, behaviors, performance, decisions, and outcomes.

Thinking Critically: The ability to analyze information objectively, identify connections across sources, and form logical, well-supported conclusions.

Minimum Qualifications

Three years of experience in tourism, marketing, public relations, or administrative services; OR

Six years of full-time experience in any field; OR

A bachelors degree.

EXPERIENCE SUBSTITUTION:

Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.

Job Specification

The official job specifications for this role, as defined by the State Civil Service, can be found here.

Job Duties and Other Information

Job Duties:

• Support the preservation of Louisiana's iconic genes through technical assistance support and connecting projects to funding for music projects.
• Provide technical assistance, support, and connect cultural events and festivals to resources.
• Leverage social media, a dedicated website, and digital marketing strategies to engage local, national, and international audiences and highlight Louisianas music events and talent.
• Highlight Louisianas music-related landmarks, festivals, venues, cultural events, and museums.
• Organize music-focused, curated tours with local event planners to offer year-round opportunities for visitors to experience Louisianas music culture.
• Use media channels, music publications, and global influencers to promote Louisiana as a premier music destination for domestic and international visitors.
• Continue the development of the Louisiana Music Trail, a tourism and cultural development initiative highlighting key music-related sites across the state (www.louisianamusictrail.com).
• Develop a unified brand identity that reflects Louisianas musical heritage, incorporating this identity across promotional campaigns, materials, and collaborations.
• Develop a Louisiana Music Hall of Fame in conjunction with the New Orleans Jazz Museum
• Develop a music awards program to be presented each year to culture-bearer musicians for installation at the Louisiana Music Hall of Fame.
• Oversee the development of the Louisiana Music Commission, identify core duties and responsibilities, and ensure collaboration between state agencies and the local music community.
• Provide information related to grants, fellowships, and professional development opportunities to Louisianas music community.
• Other duties as assigned.

Position-Specific Details:

Appointment Type: Probational or Promotional

Career Progression: This position may be filled as a Tourism Marketing Representative 1, 2, or 3. As part of a Career Progression Group, vacancies may be filled based on the qualifications of the selected applicant. Please refer to the "Class Specifications" page for specific information of salary ranges, minimum qualifications and job concepts for each level.

Work Schedule: Work hours are 8:00 AM to 4:30 PM, Monday - Friday. This position may be required to work evenings, weekends, holidays, and/or overtime. This position may be required to travel.

Compensation: The salary offered will be determined based on qualifications and experience.

How To Apply:

To apply for this vacancy, click on the "Apply" link above and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.

• Information to support your eligibility for the position must be included in the application (i.e., relevant, detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.

The Office of the Lieutenant Governor and the Department of Culture, Recreation, and Tourism are participants in the E-Verify system for identification and employment eligibility purposes.

Louisiana as a State, is a Model Employer for People with Disabilities.

Contact Information:

For further information about this vacancy, contact:

Katelyn Wale

Department of Culture, Recreation, & Tourism

1051 N. 3rd Street

Baton Rouge, LA 70802

Fax: (225) 342-7928

kwale@crt.la.gov

Louisiana State Government represents a wide variety of career options and offers an outstanding opportunity to make a difference through public service. With an array of career opportunities in every major metropolitan center and in many rural areas, state employment provides an outstanding option to begin or continue your career.

As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program:

Insurance Coverage More information can be found at https://info.groupbenefits.org/

Parental Leave - Up to six weeks paid parental leave

More information can be found at https://www.civilservice.louisiana.gov/Parental-Leave/Default.aspx

Holidays and Leave - State employees receive the following paid holidays each year:

• New Years Day
• Martin Luther King, Jr. Day,
• Mardi Gras,
• Good Friday,
• Memorial Day,
• Independence Day,
• Labor Day,
• Veterans Day,
• Thanksgiving Day and Christmas Day.
• Additional holidays may be proclaimed by the Governor

State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.

Retirement - State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):

• Louisiana State Employees Retirement System (www.lasersonline.org). LASERS has provided this video to give you more detailed information about their system
• Teachers Retirement System of Louisiana (www.trsl.org),
• Louisiana School Employees Retirement System (www.lsers.net), among others

01

BST: Building and Supporting Teams - How well do you work with others to achieve shared goals and contribute to a positive team environment?

• I avoid teamwork, create conflict, or don't contribute.
• I contribute to team efforts with encouragement and guidance.
• I work well with others, contribute consistently, and support the team.
• I unite teams, build trust, and help others work through conflict.

02

BST: Building and Supporting Teams - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid.

03

DA: Demonstrating Accountability - How well do you take responsibility for your actions, results, and performance?

• I avoid responsibility, deliver poor work, and resist feedback.
• I take ownership when prompted and meet basic expectations.
• I own results, meet standards, and respond to feedback professionally.
• I drive high performance, prevent issues, and model accountability.

04

DA: Demonstrating Accountability - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid.

05

TCr: Thinking Critically - How do you analyze information and draw meaningful conclusions from it?

• I miss key details or oversimplify information, and my conclusions may not be based on evidence.
• I try to analyze information, but I may overlook the relevance or credibility of my sources.
• I analyze key information, consider the evidence, and form logical conclusions based on credible sources.
• I uncover deeper insights by connecting different sources, questioning assumptions, and identifying patterns.

06

TCr: Thinking Critically - Explain your selection by providing specific examples from your experience. Tip: Use the STAR method (situation, task, action, result) to explain how you have demonstrated this competency. Examples from work, military service, volunteering, education, or other life experiences are all valid.

Required Question

Employer State of Louisiana

Address 1201 N 3rd St

Baton Rouge, Louisiana, 70802

Phone (866) 783-5462

Website http://agency.governmentjobs.com/louisiana/default.cfm