The Data Horizontal supports all other FreeWheel product teams by providing solutions around Audience (the characteristics of households and individuals that an advertiser may care about), Identity (devices and identifiers that can be used for ad delivery to such households and individuals), and Reporting solutions. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal - results for marketers.