This role is a hands-on leader who works closely with Marketing, Loyalty, Database Marketing, Digital, Operations, Finance, and Property Leadership teams to measure marketing effectiveness, identify growth opportunities, and optimize customer acquisition, engagement, retention, and reinvestment strategies. This role is responsible for delivering a unified view of customer behavior and marketing performance across land-based gaming, iCasino, social gaming, loyalty, digital, and property marketing channels, helping business leaders understand where to invest for maximum customer and financial impact.