Identify, pitch, and test new channels and signals, including product-led growth signals you pick up working with Product, as Alchemy's audience and the industry evolve, then scope and delegate what you find to the right owner: a product marketer, an ecosystem marketing manager, an agency, or your own hire. Own and continuously re-rank channel ROI, paid search, paid social, SEO, AEO, lifecycle/email, website, ecosystem/partner-driven channels, and any new channel you stand up, identifying the highest-ROI area each cycle and reallocating toward it.